The Cut

Created to support the launch of Kia’s new Belconnen dealership, this campaign was tailored specifically to a Canberra audience. We incorporated recognisable local landmarks and familiar city landscapes to establish relevance while showcasing Kia’s leading vehicle range and strong market presence. Designed for broad appeal, the commercial balances aspirational ownership with everyday practicality, positioning the dealership as a trusted destination for Canberra drivers seeking quality, value and innovation.